Wissam Osta

SCA Authorized Trainer (AST), Barista Hustle graduate, and Coffee Education Specialist with 18 years in the coffee industry. Wissam started as a coffee machine technician in 2008 and built his way up through technical work into education, business development, and brand representation.

Today, as Coffee Education Specialist and Brand Ambassador at Café Najjar, he supports the Lebanese and export markets, developing business opportunities and delivering the technical expertise that helps coffee businesses grow. He leads the Najjar Training Academy alongside Maram Imad, and together they have trained over 400 baristas, coffee enthusiasts, and coffee shop owners since the Academy launched.

His focus areas are Barista Skills, Brewing, and Coffee Mixology. He builds beverage menus, crafts signature drinks, and solves the practical problems that stand between a café and better coffee. He stays close to international coffee events and keeps pushing coffee education forward for the next generation.