Wissam Osta

Wissam Osta is an SCA Authorized Trainer (AST), Barista Hustle graduate, and Coffee Education Specialist with over 18 years of experience in the coffee industry. Beginning his career as a coffee machine technician in 2008, he built a strong technical foundation before transitioning into coffee education, business development, and brand representation.

As Coffee Education Specialist and Brand Ambassador at Café Najjar, Wissam supports both the Lebanese and export markets by developing new business opportunities, delivering technical expertise, and helping coffee businesses grow. He leads the Najjar Training Academy and works alongside Maram Imad to deliver professional training programs, having trained more than 400 baristas, coffee enthusiasts, and coffee shop owners since the Academy’s launch.

Specializing in Barista Skills, Brewing, and Coffee Mixology, Wissam also develops beverage menus, crafts signature drinks, and provides practical solutions that enhance café performance and coffee quality.